Technology brought us fake news — and it will help us kill it “Fake news” - websites disseminating news…

Questão

Technology brought us fake news — and it will help us kill it “Fake news” - websites disseminating news stories that are false but are believed to be true – was a major feature of the U.S. election season. Some observers believe that it determined the outcome of the election, although there is no way to definitively ascertain its effect on voting. Fake news is news that affects the digital universe profoundly. Fake news grew because of the ease of creating and disseminating websites and stories that look and read as credible as real news sites (at least to many people). It is disseminated on social media platforms just because dissemination of information without vetting has always been a feature of those platforms. This was designed to facilitate communication - no one removes a negative comment about a restaurant on Facebook. On the positive side, this means that everyone’s opinion can be disseminated. The awareness of fake news, though, reveals a downside – or perhaps a loophole – of the freedom to post. And fake news may beget¹ fake news. Facebook is not the only media company to be an inadvertent host for fake news, but it is by far the largest, with roughly 2 billion users each month. Forbes indicates that the fallout² from fake news during the election cycle may cause advertisers to pull back from Facebook, as it is less “brand safe” than formerly. If unchecked, fake news could impact the perceived credibility of online sites where fake news runs. Since the election, Facebook has announced plans to refine and increase automated detection of fake news and to make reporting of suspected stories easier for Facebook users. It has also indicated that the current ad system will be changed, to interfere with fake news sites receiving revenue from Facebook. <https://tinyurl.com/y8jfq2t4> Acesso em: 07.11.2017. Adaptado. Glossário beget¹: gerar, criar, produzir. fallout²: efeitos negativos. Ainda sobre o Facebook, pode-se afirmar corretamente, com base nos argumentos expostos no texto, que os impactos de fake news (FATEC 2018)

1. A) afetam positivamente a companhia, promovendo um maior interesse do público pela plataforma digital.
2. B) afetam positivamente a companhia, que se beneficiou financeiramente dos resultados da eleição americana.
3. C) não repercutem sobre a companhia, que já estava preparada para tal ameaça, tendo desenvolvido ferramentas eficientes de rastreio de fake news.
4. D) trazem, certamente, repercussões de caráter econômico para o Facebook, considerado um agente essencial no processo de criação de fake news.
5. E) podem afetar negativamente a companhia, fazendo com que os anunciantes deixem de se interessar pelo Facebook, por ele ser menos confiável para as marcas do que era antes.

✅ Resposta correta: alternativa E

Resolução passo a passo

1. Localize no texto o trecho sobre consequências para o Facebook: 'Forbes indicates that the fallout from fake news during the election cycle may cause advertisers to pull back from Facebook, as it is less brand safe than formerly.'
2. Traduza os pontos-chave: fallout = efeitos negativos; advertisers pull back = anunciantes se afastam; less brand safe = menos segura para marcas, portanto menos confiável.
3. Verifique a alternativa E: afirma que os impactos podem afetar negativamente a companhia, com anunciantes deixando de se interessar por ser menos confiável para as marcas. Isso corresponde ao texto, sendo a correta.
4. A alternativa A é errada porque fala em efeito positivo, contrário ao 'fallout' negativo.
5. A alternativa B é errada porque o texto não diz que a empresa lucrou com a eleição.
6. A alternativa C é errada porque o texto menciona planos futuros de melhoria, não ferramentas já eficientes.
7. A alternativa D é errada por usar 'certamente' e por atribuir ao Facebook um papel essencial na criação de fake news, o que o texto não sustenta."

💡 Dica: Localize 'fallout', 'advertisers pull back' e 'less brand safe' no texto e verifique qual alternativa reflete um efeito negativo sobre a empresa.

Alternativa por alternativa

Raio-X da questão

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